Capture consumer attention and effectively demonstrate the benefits of your products and services through video! Create impactful commercial videos with ease.
Why is video essential in marketing and sales?
Video is essential in marketing and sales because it captures attention, builds trust with the brand, and boosts sales.
Advertising is the primary format for sales videos. A 15-30 second teaser instantly captures attention, while a promotional video quickly convinces by highlighting an offer. Whether as sponsored content on social media, a commercial on YouTube, or in retargeting campaigns, video advertising is ubiquitous on the web. By combining these formats, companies expand their audience, build trust, and stimulate purchases.
Service presentation videos explain an offer clearly and dynamically. Testimonials add credibility and highlight service quality, while video tutorials provide concrete demonstrations, easing adoption. Combining these formats, companies create a trustworthy environment around their service and set the stage for sales.
Product videos are a key format in e-commerce and social commerce. Engaging, dynamic, and visually appealing, they showcase the product from various angles and uses, demonstrating its benefits. Integrated into sales websites, they facilitate purchases with direct links for one-click conversion.
Whatever your marketing goals, video will be your major asset for attracting, engaging, encouraging purchases, and selling.
How does 2Emotion support your video strategy for sales marketing?
3 major advantages
Create, test, and optimize your video ads easily
2Emotion allows for the quick and intuitive creation of multiple versions of the same video. In just a few minutes, you can test new visuals, modify text animation, adjust framing or timing. This is an essential asset for finding the ideal version of your advertisement and maximizing its impact.
Speed up your video production with AI
2Emotion’s video editing interface is enhanced with smart features to speed up and simplify your creation process. Subtitle your marketing videos with one click, add a voice-over, generate custom visuals, or easily adjust the tone of your message. Everything is designed to allow you to produce professional videos quickly and efficiently.
Add a creative touch to your presentation videos
Creativity at your fingertips. Give your sales videos a unique touch with galleries of creative effects designed to enhance your content. With 2Emotion, easily enrich your product or service presentation videos with motion design, stickers, animated visuals, and even a cartoon style. A creative and captivating world, accessible in just a few clicks, to make your videos unforgettable.
The essential features of a product manager
How do I practically create with 2Emotion?
Resize a video
Adjust the dimensions of your video (or visual) to fit your sequence. Ideal for inserting multiple videos (or visuals) within the same frame or combining them with other animations.
Enhance texts with AI
Optimize your scripts with our AI assistant: spell check, simplification, shortening, emojis, tone customization, and translation.
Add call-to-action (CTA) buttons
Steer your audience towards essential actions like subscribing, visiting your website, or making a purchase. Ideal for viral videos that enhance engagement and accelerate conversions!
Auto-generate subtitles with AI
Create precise, synchronized subtitles for your videos effortlessly. Spoken words are automatically transcribed and displayed in real time.
Add music to your videos
Elevate your videos with a more powerful visual and emotional impact using music. Explore diverse music libraries, such as Universal Production Music, to find the perfect soundtrack.
Create Your Own Video Templates
Unlock your creativity by designing bespoke video templates that align with your content. These custom templates offer enhanced flexibility and uniqueness.
It’s a big challenge for us to clearly explain the difference and the stakes of our two activities. Why did we look for a tool? Simply because we were looking to industrialize video production.
Antoine Baguette
Business Developer, Delpower
Customer case : How did Delpower easily create videos for all its marketing and communication needs?
Become remarkable !
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More InformationThe most frequent requests regarding the use of video in sales marketing
Video is a powerful tool for capturing attention, generating engagement, and converting prospects into customers. It allows for the transmission of clear and visually attractive messages, while enhancing credibility and trust through product demonstrations, testimonials, or expert advice.
The most common videos for product promotion include the product overview video, the product launch video, and the demonstration video. Each serves a specific purpose: the overview highlights the main features, the launch video generates excitement, and the demonstration shows the product in action to reassure consumers.
Video makes messages more impactful and simplifies the purchasing decision. By showcasing the product in action and visually explaining its benefits, video helps customers better understand what they are buying, thereby reducing uncertainties and stimulating purchases.
Sales videos should be short enough to maintain attention while long enough to explain the product’s benefits. Generally, a length of 30 seconds to 2 minutes is ideal, depending on the product’s complexity and the message being conveyed.
Yes, videos can be effective for almost all types of products, whether physical goods, services, or software. They help simplify presentations and address common questions or concerns, making them especially valuable for complex or innovative products.
Videos can improve a website’s SEO by increasing visitor time on a page and reducing bounce rates. Additionally, search engines like Google prioritize websites with video content, boosting the visibility of your product or service.
Key performance indicators (KPIs) to monitor include the full view rate, clicks on calls-to-action, conversion rate (purchases made after viewing), and social media engagement. These metrics help assess the direct impact of the video on your sales.