We love video and see it as the most powerful medium.
Our mission? To provide you with the best software to turn your Content into Emotion:
2EMOTION
We love Video
Our Values
The 3 Pillars of 2Emotion
INNOVATION :
Creating tomorrow’s solutions today
At 2Emotion, innovation isn’t just a principle — it’s part of our culture. With over 15 years of expertise in video digital strategies, our team co-develops a premium, intuitive, and ever-evolving platform alongside its users. Every feature and improvement serves a clear purpose: to help you quickly create outstanding videos that align perfectly with your communication goals, while anticipating tomorrow’s trends.
Because in a constantly changing world, to innovate is to give you the freedom to create without limits — and always one step ahead.
KNOWLEDGE SHARING: Sharing expertise, fostering autonomy
At 2Emotion, knowledge sharing is at the heart of our commitment. More than just a tool, we offer long-term support built on sharing our video creation expertise. Every year, we publish reference guides, host dedicated conferences, and provide a comprehensive resource center focused on video creation — to help inform your decisions and spark your creativity.
Nos Our e-learning courses, fully integrated into the 2Emotion platform, are designed to help every user grow their skills and produce content with confidence, autonomy, and relevance. Because sharing knowledge means giving you the tools to create with impact and control — in a world where video has become a key strategic driver.
SATISFACTION: Your success, our commitment
At 2Emotion, customer satisfaction isn’t just a promise — it’s a founding principle. As an independent, self-funded company, we nurture a direct and trusting relationship with our users, placing your needs and usage at the core of every decision we make.
Each client is supported by a dedicated Customer Success Manager — a true partner in your daily journey — to guide you, advise you, and help you get the most out of our solution.
Through the 2Emotion platform, we also share best practices, expert tips, and exclusive resources to support you in the success of your projects. Because your success is a reflection of the standards and dedication that drive us.
Our story
Tackling the Video Creation Challenge
The 2Emotion story began over 15 years ago with three French founders, driven by a shared desire and ambition to deliver innovative and creative solutions to one of the biggest challenges in digital communication at the time: the internet was becoming video-first.
In response to the rise of this powerful format, they envisioned technological solutions capable of meeting a major challenge — making video creation accessible. This founding vision still drives every evolution of the company today, with a clear ambition: to put emotion at the heart of performance, and technology at the service of creative freedom.
Innovative Video Creation Technologies for Brands
From the very beginning, 2Emotion set out with a clear mission: to transform text and images into video — enriched with emotional impact. This ambition led us, from our early years, to explore and master a range of cutting-edge technologies designed to meet the performance and personalization needs of major brands.
Among the technologies we’ve developed: automated production of personalized videos from text and image feeds, shoppable video for interactive user experiences, and video retargeting as an advertising tool. These projects have firmly established our position as a French expert in video technologies.
Launching the 2Emotion Platform: Simplifying Video Creation
As video MarTech gained momentum, 2Emotion made a strategic choice to focus on a key mission: simplifying video creation to make it accessible to everyone. This ambition led to the launch of the first version of our online simplified editing platform — a solution designed to empower communication and marketing professionals to independently produce their digital content.
Intuitive and free from technical constraints, 2Emotion enables anyone to create high-quality videos while staying true to their brand identity.
Video Marketing Expertise at the Core of the Editing Tool
In 2015, 2Emotion introduced the concept of video marketing in France, defining a new generation of video content specifically designed to support brand strategy. These videos are built around three essential pillars: a strong brand identity, targeted storytelling, and a clear call to action.
As a pioneer in this field, 2Emotion helped shape the approach in France by creating a reference guide and a certified training program focused on the key skills of the Video Marketer.
From tool to “Video Marketer” skillset
At 2Emotion, we believe that success comes not only from the tool, but also from the skills of those who use it. That’s why we created our training institute — designed to support professionals at every stage of the video creation process.
Launched in 2019, the Institute initially offered in-person training. Today, our programs are available through e-learning, fully integrated into the 2Emotion platform. This offering is complemented by our “Video Marketer” certification, which has become a recognized standard for showcasing video expertise in a professional setting.
Democratizing video creation across all professions
Like many digital tools, 2Emotion experienced rapid growth during the COVID period, driven by the need to reconnect and communicate differently. What was once the domain of communication teams has become a key skill across many roles.
Now seen as the new PowerPoint of the workplace, video has established itself as a universal format for sharing information. HR teams, project managers, salespeople, trainers — all use it to highlight, persuade, or inform.
The AI revolution: 2Emotion unveils its Video GenAI
Generative AI is transforming video creation, making it possible — from simple prompts — to instantly generate scripts, visuals, or even full edits. It has become a true engine of creativity, a remedy for blank page syndrome, and a powerful production accelerator.
2Emotion integrates the most advanced AI features on the market into its AI Hub — but takes it a step further: in March 2024, we launched our own Video GenAI, capable of producing an entire video from A to Z using a single text instruction. Constantly evolving, this technology ushers in a new era: one of assisted, liberated, and increasingly accessible video creation.
2Emotion: A Simple, Powerful, and Creative online platform
Today, 2Emotion stands out as a leading name in French MarTech, offering an innovative SaaS video editing solution designed for professionals. Built on robust, scalable technology, the platform integrates the latest AI advancements to help users create videos faster, more easily, and completely independently.
Our AI Hub enhances the user experience with smart features, while our generative AI, exclusive templates, and premium content enable the production of standout videos — each one aligned with a brand’s unique identity.
Our ambition remains the same, only the technology evolves: to unleash creativity by removing technical barriers.
The Founders
The team behind the company.
Nicolas Tralongo
Chief Executive Officer (CEO)
Startup entrepreneur blending technology and marketing.
Stéphanie Parot
Managing Partner
International project manager and former head of collaborative tool deployment in a major CAC 40 group.
Guillaume Lamps
Chief Technology Officer (CTO)
Seasoned CTO, expert in implementing web architectures.
2Emotion in pictures…
AR event
VR trials
Smartphone
event 2Emotion
Event 2Emotion
christmas
pause
parc 2Emotion
team
tete
lyon 2Emotion
certifications
conferences
Paris
event Geneve
10 ans 2Emotion
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