Tell your story through video and get people talking about you!
As the only format that combines storytelling, emotion, and action, video has become an essential tool in communication.
Why is video essential in communication?
Video is the most powerful communication format, combining creativity, storytelling, and emotional impact. It captures attention, leaves a lasting impression, and enhances message retention. Today, no effective communication strategy can do without video.
The company presentation video is the leading format for institutional communication. Corporate video strengthens brand image and credibility, while institutional video helps structure and clarify key messages. Combined with video storytelling, it captures attention and creates a strong emotional connection. Whether shared on a website, internally, or on social media, it enhances the company’s identity, engages audiences, and reinforces its positioning.
Event video is an essential communication tool. Present before, during, and after the event, it takes many forms: teaser, behind the scenes, interviews, replays, and live streams. Whether shared internally or online, it enhances and amplifies your event. It’s a powerful way to make a lasting impression and anchor your message over time.
Employer branding video is essential for attracting and retaining talent. CSR videos highlight the company’s commitments, while employer branding videos showcase its internal culture and values. Whether used for internal or external communication, HR videos boost brand appeal and strengthen the company’s image, creating a strong connection with both employees and candidates.
Whatever your communication goals, video is your best ally. Essential for informing, engaging, convincing, and strengthening your presence, it gives your message unmatched impact.
How does 2Emotion support you in your video communication strategy?
3 key benefits
Create a video in just a few minutes!
Be quick and efficient by using video templates to instantly design any type of content. Need to share a tip, remind a rule, explain a tutorial, or publish an interview? With 2Emotion, you can create and share videos in record time!
Easily customize and adapt your videos
Each platform has its own communication style. From a single video, adjust the tone, language, length, and format to maximize your message’s impact. With 2Emotion, you’re not creating just one video — you’re creating many!
Unleash your creativity!
Want dynamic subtitles, an AI-generated voice-over, unlimited media options, or the latest tracks from Universal Music? 2Emotion gives you top-tier AI-powered features and unlimited access to creative content libraries.
The essential features for a communications manager
How do I actually create with 2Emotion?
Create your own video templates
Create professional videos in a snap! Draw from templates designed by motion designers — fully customizable to match your brand.
Automatically subtitle a video
Subtitle your videos instantly, no matter the language! AI-generated subtitles in seconds, with manual adjustments available for perfect accuracy.
Add medias
Get inspired without limits! Access top-tier media libraries directly within your creation space — all included in your subscription.
Animate with motion design
Unleash your creativity instantly. Apply impactful visual effects to add style, energy, and a unique signature to every one of your videos.
Add a voice-over with AI
Create professional narrations using ultra-realistic AI-generated voices. Get a lifelike result, available in 22 languages.
Built-in screen and camera recording
Easily capture tutorials, demos, or presentations directly from your device.
We need to be able to respond overnight to current topics using video as a medium. Managing back-to-back projects in After Effects within such a short timeframe is hardly feasible. We handle a large volume of messages and that’s why we turned to a dedicated tool like 2Emotion.
Jean-David Escande
Brand Director, Cegedim Santé
Customer case : How Cegedim Santé increased its video output while significantly reducing production time?
Become remarkable !
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More InformationThe most frequently asked questions about using video for communication
A communication video is an audiovisual content designed to deliver a clear message to a targeted audience.
It can be used to inform, raise awareness, unite, or highlight a brand, project, or initiative.
Video captures attention more effectively than text or static images. It allows you to convey complex messages in a clear, engaging, and memorable way while strengthening your brand image.
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Corporate video: A general presentation of the company and its values.
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Institutional video: Official communication to promote a project or initiative.
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Employer branding video: Showcases company culture to attract and retain talent.
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Event video: Highlights and promotes key moments of an event.
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Educational video: Explains internal concepts or processes.
To be effective, a communication video should:
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Have a clear and structured message.
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Use a tone suited to the target audience.
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Include attractive and engaging visual elements.
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Be concise and get straight to the point.
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Be optimized for different distribution platforms (social media, websites, events, etc.).
All of this can be done easily with 2Emotion.
2Emotion allows you to create professional-quality videos quickly and easily, without technical skills.
You can use customizable templates, add automatic subtitles, generate AI voice-overs, collaborate efficiently as a team, and much more.
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Internal communication video: Intended for employees, it informs about projects, strengthens company culture, and facilitates information sharing.
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External communication video: Aimed at clients, partners, or institutions, it enhances brand image and conveys strategic messages.
It’s important to tailor the format, length, and tone to each platform:
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Social media: Short, dynamic videos with subtitles for silent viewing.
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Website: More detailed videos to develop key messages.
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Events & presentations: Immersive, impactful formats suitable for projection.
The cost depends on the level of production, use of professionals, and the tools used.
With 2Emotion, you can create professional-quality videos at a lower cost, with full control over production. Thanks to automated, user-friendly features, you produce faster and can scale your production to reduce costs and maximize results.
It depends on the complexity of the project.
With a solution like 2Emotion, you can produce a video in just a few minutes thanks to ready-to-use templates and smart features.
Impact can be assessed through several indicators:
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Engagement rate (likes, shares, comments)
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Number of views and watch time
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Conversion rate if linked to a specific action
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Qualitative feedback from the target audience
A great communication video is one that grabs attention and effectively delivers its message.